Cinema church and multi-sites

Last Sunday, for a fleeting moment i thought i was at the movies whilst in church. Just prior to the start i was sitting comfortably in a chair, waiting for the "show" to begin, with someone behind me eating and chatting quietly.

Now, I'm aware that this isn't some great observation that will change the world nor is a slur against the church service itself.

But it did make me think about the recent multi-site church movement.

The idea is simple. You have multiple sites, thus having a further reach, which view the services from a central location. From what i can gather they have separate worship (?), notices and, usually, a head campus pastor.

The campus is normally a refurbished factory, school or (and this is what made my mind wander) movie cinemas.

Now i can't think of many churches locally that use multiple sites. Instead, when a church wants to expand, they birth a daughter church, with a connection to their larger home base.

I think (and i warn this is not greatly thought out) this works better.

If you are going to have separate campuses, with separate staff, separate bands, separate congregations... Why not just start a new church? Wouldn't the campus pastor be better at addressing the issues of his particular congregation then a unconnected central sermon from the head minister?

Just my 2c.