Sunday, August 14, 2011

Sexy giving

I just listened to a bunch of giving videos here and one thing that caught my attention was the idea to make the budget/giving sexy.

No, this doesn't involve the treasurer doing a strip tease.

Instead it needs three things.

A need.
An amount.
A time frame.

Whenever you ask for money, include the three above things.

People give to specific needs. They don't to vague figures on a spreadsheet.
People give when they know how much money is required. They don't if their is no goal to acquire.
People will give more readily if they are given a time to do it by. People are wired to act within a date. Otherwise we will just keep putting it off...

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