The way to expand minutes of speaking into hours of impact

I’ve written a few times in the past about elevator pitches.

In ministry, you need to have a few short spiels ready to go.

The gospel. Your church. Youth group. 

Within the education sector you also need to be able to nail a few essential elevator pitches.

Subjects. Assessments. Marking criterias.

In a few minutes you need to be able to clearly connect your points to your audience.

In fact, this ability is essential in many facets of life.

Job interviews.

Selling a car.

Getting a home loan.

Making a work presentation.

Asking for a promotion.

Asking someone out.

Asking permission for a proposal.

But, if you’ve only got a few minutes to make your elevator pitch, there’s a secret to exponentially expand both your time and impact.

Connect with emotional memories.

Have your audience recall a positive memory and then attach that to you point.

For example, if you’re speaking about a group that has a rich history, the best way to sell your pitch is to make the audience remember.

Remember when they attended.

Remember how they felt.

Remember the people.

Remember the difference the group made.

For, if you engage their memories, then you begin to expand your time.

Your minute of speaking can trigger hours, weeks, months or years of fond memories.

And this is when your pitch becomes powercharged.

Now you’re not speaking to a cold audience.

Now you’ve established connection.

Now, with an emotional link, you’re more likely to produce action.

Now your elevator pitch is being sown into fertile soil.