At the lunchtime group at the high school I teach scripture they are plugging a camp. Nothing too earth shaking about that.
But today I found out that the head scripture teacher had "extended" the deadline.
I use term "extend" because, in reality, he didn't stretch a thing. For the deadline for forms to be returned was always next Thursday. BUT, he promoted the event like the deadline for applications was last week.
And herein lies the genius of his plan.
With the "extended" time frame a whole new wave of excitement was stirred and kids who were hesitant last week now have another "final" week to get their butts into gear.
All because he knew when the forms ACTUALLY had to be handed in but promoted the event like it didn't matter.
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