The holidays are over. How do i know? I'm doing another start-of-term mail out.
Ironically, i stumbled over this blog post. He made some fair points about general church mail outs, but i still think they work for teenagers.
Why?
One - It ensures that the information actually enters their household. By the time the teen opens the letter they have exactly what you want in their hand. You sidestep the I'm-a-year-ten-guy-so-anything-you-give-me-will-be-lost-by-the-time-i-leave-the-building kid.
Two - Parents are interested when their children get mail. This greatly increases the chances of parents seeing the program/note.
Three - Teenagers don't get a lot of mail so it makes them feel special (in a i-just-got-a-letter type of way...).
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