They pique your interest.
They draw your attention.
Books, blogs, albums, poems, artworks, movies, television shows.
Titles can also make a promise.
They let you know what to expect.
This can be true for the overarching project or just a smaller part like a chapter of a book or an episode of a series.
A similar thing is true for sermons.
Sermon series can have titles.
Individual sermons can have titles.
But, if you’re going to slap a title on something, it should have two things: honesty and consistency.
In short, what’s on the can should match the label.
The segments should reflect - or at least not contradict - the whole.
If a promise is made, it is kept.
But, this is a danger within churches sometimes.
At times, an author or preacher can go rogue.
They don’t uphold the overarching promise of the book or sermon series.
This is the discipline required if you’re a part of something larger.
You need to stay within the promises made.
You need to tailor your message to address the overall title.
For, if you don’t, then you may leave your audience feeling cheated by a broken promise.
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