Today, one day removed from the federal budget and a week away from the offical launch of the next election campaign, has been a day of politicians selling their message.
I've written here about the two elevator speeches that youth ministers need to be able to nail.
But, I now think the list is incomplete.
A youth minister should have in his back pocket a number of pitches depending on the person standing before them.
They should be able to nail the spiel about Jesus and the things their church does...
To a new student.
To a parent.
To a young adult.
To a potential leader.
To their senior minister.
To the secretary.
To a church councillor/elder.
But, the elevator pitches to all of these - and more - groups, can be made easier if one element is included.
A familiar name.
Include the name of one of the new student's friends.
Include the name of the parent's child.
Include the name of a dedicated and brought in leader.
Say that X loves it...
Say that X will be looking forward to it...
Say that X will be there...
Say that X has been involved in the planning...
Say how X has been impacted by the ministry...
This is the secret sauce of effective ministerial elevator pitches.
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