I always inwardly chuckle when I'm at a meeting and they take apologies (Admittedly, it might have to do with my opinion of many meets I attend or those which I'll gladly skip).
I do so because, for a lot of meetings, those who aren't present are not apologetic, they just aren't physically there.
In short, they aren't sorry they're missing the meeting!
In ministry, the aim should be to create those, who if they miss an event, are actually apologetic.
Church services...
Children's ministry activities...
Youth group...
Family ministry shindigs...
They should be important enough, impactful enough, of a high enough quality to be something which will be missed if they are... missed (which will inevitably happen on the odd occasion).
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