Today I changed the church sign from what I wrote on it last week (I mentioned what it said here).
And... If I'm too brutally honest (don't we all judge ourselves this way?!?)... I recognise that I snared myself in the signage trap.
For I over-promised and under-delivered.
This is the danger when you advertise.
You need to meet expectations.
If you say it's going to be the best event all year, then you need to deliver.
If you say that it's going to be value for money, then it needs to be worth every penny.
If you say you're going to provide answers then you should have some prepared.
Otherwise... Why will they trust your next promise???
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