Wednesday, June 22, 2011

Can-How or Should-Why

I just read this about communicating to those with short attention spans.

One thing that jumped out was that the main point of any talk, 99
% of the time, is...

Can-How or Should-Why.

Either you are encouraging those listening and laying a strategy for them to follow or you are inviting them to change something and then telling them why it would be worth the time and effort.

Simple really...

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