Sunday, June 19, 2016

Do your messages match?

I've seen a lot of advertising/promotional material for churches and ministries... Websites, fliers, banners, posters, church signs.

I also assume that the vast majority of churches and ministries know what their core values are and the primary things they want to achieve.

So, I wonder, what would happen if you reverse-engineered a ministries advertising in order to discern their main message?

Would the result match the expected aims of the ministry leaders?

I suspect, when it comes to many forms of church promotions, from a purely outsiders perspective, the answers might disturb those within church leadership.

They would think that their ministries are about, for example, the gospel, but their promotional material communicates something different.

This is one of the advantages of bringing in, and then debriefing, your promotional material via non-believers and delving into the last few years of advertisements when you start in a new ministry placement.

No comments: