Yesterday, after church, we had a really good breakfast for all the dads for Father's Day.
But, in the weeks leading up to the event, it never got announced from the front of the church.
Sure, there were posters advertising the event and I sent around emails to the church families, but nothing spoken during the announcements segment of church.
Why?
Because the event didn't hit enough people sitting in the pews.
Honestly, a Father's Day breakfast only immediately affects a few dozen people.
So, why would I use valuable time at the start of a church service to speak about something that didn't connect with the majority of people listening?
Unless an activity effects almost everyone, or you would like it to reach the vast majority, why would you choc up time in the church service with miss-aimed information?
In reality, when it comes to most events, there are far better ways to advertise, starting with a personal conversation.
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