Brothel ministry?

A few days ago I was searching for something on my blog and stumbled over one of posts which mentions brothels.

At my home church there was a brothel within 50 meters of the front door. If you looked from the church noticeboard, you would be able to know if they were open by their neon sign.

As far as I knew, we did nothing to reach out to them (but to be honest, we didn't go out of our way to form a link with the barber or physio either!).

Over the last few days I've wondered what would happen if, in a church meeting, you suggested an outreach ministry to prostitutes.
Would you be judged for making the suggestion?

Furthermore, how would you pitch the idea and how would you go about forming the connection (xxxchurch deals with porn, but is there an equivalent you can call for this industry?)?