Location. Location! Location?

A church with an eye catching sign (I've written about church signs, for good and bad, here, here, here and here).
On the Highway.
On an intersection where people are forced to stop and be amazed by your vibrant church.

That is the dream.

But it's not always the reality.

Some churches are in the depths of the suburbs.
They don't have a lot of traffic which passes by.
In fact, some churches can be walked past without being recognised.

Fortunately, to a large degree, each of the churches I have worked for have been highly visible.

I wonder how important it is?
What role does location play in the success of launching new ministries?
What part does location play in the attendance of "big" events?

If we live in the ideal world where our events are spread by word-of-mouth, and relationships are the glue which not only draw people in by keep them, then a grand location should be minimised.

But if a church holds an event, but no-one sees it, does it make a sound?