Every NFL match is not the Superbowl. Every wrestling event is not WrestleMania. Every cricket match is not an Ashes, Boxing Day Test.
And no-one pretends they are.
But with Christmas rapidly approaching, i can tell that grand plans are being hatched across the globe...
Churches are being decorated within an inch of their lives.
Sermons are being crafted, edited and re-edited.
Purveyors of children's talks are scouring their networks for mind-blowing props.
Choirs and dramas are being assembled and rehearsed.
All to put our best foot forward on December 25th.
But... is it to the churches long-term advantage to punch out one incredible service, if the other 51 weeks of the year they don't come near hitting the same mark?
Do churches flirt with bait-and-switch at Christmas?
Wouldn't it make more sense to give those who walk through your doors a genuine experience of what they could find ANY Sunday?
And if this regular Sunday isn't up to scratch, then shouldn't the church look at improving their normal service, not just have an uncharacteristically spectacular one?
Just a thought...
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