Young people measure value most by time.
The more time you spend with them, the more you listen to them, the more you create memories with them, the more you are willing to sacrifice other options to hang with them, the more they feel valued.
As someone who works with teens i consider much of what i do an investment.
Each week i make a deposit with my presence, or plan events for them or actually show that i care about their answer to the weekly "how was you week" question.
The payoff? Over time, something will happen in the life of the youngster when they will look to see who has invested into their life.
You need to set the platform of I-give-a-stuff-what-happens-in-your-life to be called on in these moments.
You should work for westpac. Their ads would seem to show they value this too.
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