Advertising Checklist

To get ready for next terms mail out i tweaked this from an old form that was floating around my previous church...

Is the event named? Does it give you an idea of what it actually is?

Is the event adequately described? Do you get a mental picture? Is there a website?

What age are you after? Is it clear?

Are the days and dates clear AND accurate?

Where is the event to be held? Where will we meet – event or church?

Does the advertisement say how many people will be there? Other churches? Local, state, national event?

How are we getting to the event? Driving – drivers declaration, directions, leaders/parents, convoy? Public Transport – timetable, cost?

What time does the event start and finish? Are parents picking them up? Is this different from normal?

Is the event catered? Will they need to eat before/after?

How much does it cost? Is it clear?

Are their early bird rates?

When do you have to pay? Pay all up front, part deposit or on day? How do they get the money to you and by what method – eft, cash, cheque?

Will they need to bring extra money – food, travel, bookstore?

Is the RSVP date clear? Is there time to realistically save the cash or fundraise if required? What are the consequences if you cancel?

How do you register? Form – included? Internet, verbal?

Do you need medical and transport forms to go on the event? Included in mailout?

Is there a “what to bring” list? Do you need a “not to bring” list? Climate? Themes?

Is there a speaker? Can you hear them/get more info on the web? Theologically aligned? Good communicator? Why were they invited?

Will there be music at the event? Can you hear them/get more info on the web? Why were they invited?

How can parents get more info? Are your contact details on the form? Email, phone, facebook, blog, website?

Are the flyers quality? Graphics, wording?

Are there typo or grammar errors? Independent proof reader?

Is Jesus, the gospel and the church clearly included in the advertisement? Bait & Switch?